When Victor Serebriakoff was a boy he was told by a teacher that he was a dunce, a dummy.
This teacher told Victor to find a job doing manual labor because hard work at menial jobs was the best he could ever expect.
Believing this to be true Victor set out on his life of hard but honest manual labor jobs.
Some years later Victor joined the Army. For some unknown reason they gave Victor a series of physical and mental tests.
Including an IQ test.
It was then that Victor Serebriakoff discovered ONE thing that would change his life forever.
The one thing Victor discovered is that he had an IQ of 161.
He was in fact a genius, not a dunce.
This was a major turning point. He began to think of himself as a genius, not a dunce.
How did discovering this one thing change his life?
He went from manual labor to being the head of the Mensa Society, a group that requires an IQ of 130 to join.
He published over 20 books.
He developed and updated IQ tests, many of which are in use today.
Suffice to say that when Victor discovered his ONE thing his life changed forever.
Big question …
What is YOUR one thing?
In my life there have been many turning points. Too many to recall here. So many people have been there over the years to help me that I’d be hard-pressed to count them all.
But I can clearly remember my one big thing from a business perspective.
In 2006 I entered six messages into an email follow up system and my life changed forever.
Sales began to happen automatically.
People responded to my emails with questions.
I no longer had to worry about where or when to advertise.
I had discovered the power of automated email marketing, of using the Internet to make sales 24 hours a day whether I was working or not.
And that discovery set me free.
It would be some time before my freedom would be fully realized but come it did.
Little did I know on that spring day in 2006 I would be starting down a path this wonderful.
I truly love what I do and love learning even more about automated email marketing.
In the years since I have written many books and created six membership sites.
All of them have been launched and promoted successfully using automated follow up email marketing.
Back to the big question … what is YOUR one thing?
I hope you have one. I hope you have a passion that can become your business.
If you do you will experience a joy previously unknown.
I believe finding your one thing matters for the following reasons …
It increases focus which leads to accomplishment
One of the main causes of failure online today is jumping around from one business to another.
It’s all too easy to do.
The business you are in is not working well yet.
You get an email making this new thing so sound wonderful and easy.
So you make the jump, keeping the old business but “trying” the new one to see if it’s any better.
And so the cycle begins again.
The reason this is so devastating (no judgements, I’ve been there too) is that you never really give yourself a chance to succeed.
Think about it this way. Let’s say the greatest burger joint in the world opened at the corner of Main and First streets in your town.
Things are looking up. The owner of the new business is excited to be in your town.
Then two weeks later he moves the business to another location.
And two weeks later he moves again. And then again.
Will he succeed? Can he possibly succeed?
Not likely.
In a similar way, people today stay with a business they join for only six to eight weeks and then jump to another.
Would success have been theirs if they stayed?
No one can answer that.
But this much we know …
No one can succeed online by changing direction every three months or less.
It simply can’t be done.
Your one thing will establish you as an expert
If the word expert is too strong then use authority. When you have a passion for a subject, or a method of marketing, you will naturally become an authority.
Why?
Because it’s in your blood. It’s in your mind all the time. You are naturally drawn to information and experts who talk about that topic.
And information and resources about that topic will be attracted to you as well.
The good news is this — the more you learn the more you will be able to earn.
Why?
Because the more you know the more you can share. And sharing what we know is how the entire process of making money online starts for most people who succeed.
Your one thing will help you make money online faster
When you gain deep knowledge about a topic you will want to share what you know.
You have some knowledge.
You’ve done research.
You have a list of places to find more information.
You’ve separated the “wheat from the chaff” and know what sites offer great information and which are a waste of time.
Now it’s time to share!
This is THE essence of making money online.
When you share from your knowledge, and from the knowledge you have gathered, you become an authority.
This is important because …
Having an authority blog is the surest way to make money online.
When you have a blog that is an authority (notice I did not say THE authority) you can do all sorts of money-making activities.
You can build a list
You can meet the needs of the people on that list
You can offer products to that list
You can advertise products on the site
You can work with others in your niche to do even more
You can create products in that niche
And more
There is SO much knowledge in your head right now. There is SO much passion in your soul right now.
Much like oil, the key is to bring that knowledge and passion to the surface, refine it, bring it to the market and let it make your living for you.
It adds joy and meaning to your life
I grew up hearing people say “when you do what you love your work will seem like play”.
I never believed it.
Until 2006.
When I found my one thing, and began making my living doing and teaching that one thing, my work did literally become a joy.
Don’t get me wrong, I still work plenty hard. Harder than if I had a job.
But I’m doing it because I love my work. I am building a business that will stand the test of time. A business that can be passed on. A business that has real value.
And those things are MUCH more important than just making money.
I truly believe you can do all of these things too.
Let me encourage you to identify your one thing if you have not already.
When you find your one thing, and when that one thing becomes your work, you will have found a beautiful thing indeed!
THE REPUBLIC OF UGANDA 